Email Marketing Executive
Also advertised as: CRM Executive, Email Marketing Coordinator, Email Marketing Executive, Email Marketing Specialist, Lifecycle Marketing Executive
Builds and sends email campaigns that drive customers to open, click and buy.
What the job involves
Email marketing executives write, design and send campaigns using platforms such as Klaviyo or Mailchimp, and use customer data to decide who receives which message. You test subject lines and layouts, monitor open and click rates, and build automated journeys such as welcome series or abandoned basket reminders. It is a data-friendly branch of marketing with clear performance metrics.
Typical responsibilities
- Build and schedule email campaigns
- Segment customer lists for targeted messaging
- Set up automated email journeys
- Test subject lines, layouts and send times
- Report on open, click and conversion rates
Common employers
- E-commerce retailers
- Marketing agencies
- Subscription businesses
- Charities
Pay, hours and working environment
Typical pay
£22,000 – £27,000 a year
With experience
£32,000 – £42,000 a year
Typical hours
37.5 hours
Working environment
Office based or hybrid
Remote working
hybrid
Demand for this work
steady
Pay ranges are indicative guidance drawn from advertised UK vacancies and published careers information. They are not an offer, and actual pay varies by employer, location and experience.
Skills and qualifications
Core skills
- Email marketing platforms
- Copywriting
- Data segmentation
- A/B testing
- Analytics interpretation
Transferable skills you may already have
- Writing clear, persuasive copy
- Spreadsheet data handling
- Attention to detail in proofreading
Requirements employers ask for
- Email marketing platforms
- Copywriting
- Data segmentation
- A/B testing
- Analytics interpretation
- No formal qualification required
Useful but not essential
- Writing clear, persuasive copy
- Spreadsheet data handling
- Attention to detail in proofreading
- Degree in marketing
- Platform certifications such as Klaviyo Academy
Helpful qualifications
- Degree in marketing
- Platform certifications such as Klaviyo Academy
Ways into this career
A degree is only one route. Where an apprenticeship, work-experience or qualification route exists, it is listed here alongside the academic option.
Apprenticeships and work-based routes
- Digital Marketer (Level 3)
Degree and college routes
- Related subject: Marketing
- Related subject: Business
- Related subject: English
Where this career can lead
next
Email Marketing Manager
next
CRM Manager
next
Marketing Automation Manager
The good parts and the hard parts
What people enjoy
- Results are highly measurable
- Skills transfer easily between e-commerce and charity sectors
- Automation work reduces repetitive send-by-send tasks
What people find hard
- Poorly targeted sends damage a list quickly
- Deliverability rules and spam filters keep changing
Common questions
- Do you need a degree to become a email marketing executive?
- No. As well as degree routes, this career can be entered through an apprenticeship or by building experience and qualifications on the job. not_required
- How much does a email marketing executive earn in the UK?
- Typical advertised pay runs from £22,000 to £27,000 a year, rising towards £42,000 with experience. Figures are indicative guidance rather than an offer.
- What skills transfer into this career?
- Skills that transfer well include Writing clear, persuasive copy, Spreadsheet data handling, Attention to detail in proofreading.
Related careers
Marketing Executive
Plans and runs campaigns across email, social, web and print to bring in customers.
Digital Marketing Specialist
Grows online traffic and sales through search, paid media, email and analytics.
Communications Officer
Writes and manages the messages an organisation sends to staff, media and the public.
Brand Manager
Owns how a product or company is positioned and perceived across every customer touchpoint.
SEO Specialist
Improves how highly a website ranks in search results to bring in more organic traffic.
Paid Media Executive
Plans and runs paid advertising campaigns across search and social platforms.
Where this information comes from
- National Careers Service
- Institute for Apprenticeships
Last reviewed 14 September 2026.
Read how our career data is built and reviewed, or tell us if something here is wrong.