Marketing Executive
Also advertised as: Campaign Executive, Content Marketing Executive, Digital Marketing Executive, Marketing Assistant, Marketing Coordinator, Marketing Executive
Plans and runs campaigns across email, social, web and print to bring in customers.
What the job involves
Marketing executives make campaigns happen. You write copy, schedule social posts, build emails, brief designers, run paid ads and report on what worked. Employers care far more about a portfolio and measurable results than about which degree you hold.
Typical responsibilities
- Plan and deliver marketing campaigns
- Write copy for email, web and social
- Manage social channels and content calendars
- Run and optimise paid advertising
- Report on campaign performance
Common employers
- Agencies
- Retail and e-commerce
- Charities
- B2B manufacturers
- Universities
Pay, hours and working environment
Typical pay
£23,000 – £28,000 a year
With experience
£32,000 – £45,000 a year
Typical hours
37.5 hours
Working environment
Office based, strong hybrid culture
Remote working
hybrid
Demand for this work
steady
Pay ranges are indicative guidance drawn from advertised UK vacancies and published careers information. They are not an offer, and actual pay varies by employer, location and experience.
Skills and qualifications
Core skills
- Copywriting
- Social media
- Email marketing
- Analytics
- Campaign planning
- Brand awareness
Transferable skills you may already have
- Writing clearly
- Understanding customers
- Creative problem solving
Requirements employers ask for
- Copywriting
- Social media
- Email marketing
- Analytics
- Campaign planning
- Brand awareness
- No formal qualification required
Useful but not essential
- Writing clearly
- Understanding customers
- Creative problem solving
- CIM Level 4 Certificate
- Google Analytics and Google Ads certifications
Helpful qualifications
- CIM Level 4 Certificate
- Google Analytics and Google Ads certifications
Ways into this career
A degree is only one route. Where an apprenticeship, work-experience or qualification route exists, it is listed here alongside the academic option.
Apprenticeships and work-based routes
- Multi-Channel Marketer (Level 3)
- Marketing Executive (Level 4)
- Experience route — Build evidence in a related role, then move across using your recorded achievements.
- Apprenticeship route — An apprenticeship lets you earn while you train towards this role.
- Study route — A relevant degree, college qualification or short course can speed up entry.
Degree and college routes
- Related subject: Marketing
- Related subject: Business
- Related subject: English
- Related subject: Media
Where this career can lead
next
Marketing Manager
next
Digital Marketing Manager
next
Head of Marketing
The good parts and the hard parts
What people enjoy
- Portfolio matters more than qualifications
- Creative and measurable
- Skills transfer to freelancing
What people find hard
- Competitive at entry level
- Campaign deadlines can bunch up
Common questions
- Do you need a degree to become a marketing executive?
- No. As well as degree routes, this career can be entered through an apprenticeship or by building experience and qualifications on the job. not_required
- How much does a marketing executive earn in the UK?
- Typical advertised pay runs from £23,000 to £28,000 a year, rising towards £45,000 with experience. Figures are indicative guidance rather than an offer.
- What skills transfer into this career?
- Skills that transfer well include Writing clearly, Understanding customers, Creative problem solving.
Related careers
Digital Marketing Specialist
Grows online traffic and sales through search, paid media, email and analytics.
Communications Officer
Writes and manages the messages an organisation sends to staff, media and the public.
Brand Manager
Owns how a product or company is positioned and perceived across every customer touchpoint.
SEO Specialist
Improves how highly a website ranks in search results to bring in more organic traffic.
Paid Media Executive
Plans and runs paid advertising campaigns across search and social platforms.
Social Media Manager
Plans and posts content across social platforms to build a brand's audience and engagement.
Where this information comes from
- National Careers Service
- Institute for Apprenticeships
Last reviewed 14 September 2026.
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