Digital Marketing Specialist
Also advertised as: CRM Executive, Digital Marketing Specialist, Growth Marketer, Paid Media Executive, Performance Marketing Executive, PPC Executive
Grows online traffic and sales through search, paid media, email and analytics.
What the job involves
Digital marketing specialists own the numbers behind online growth. You run SEO and paid campaigns, test landing pages, build automated email journeys and report on cost per acquisition. It is measurable work that rewards curiosity and testing.
Typical responsibilities
- Run paid search and paid social campaigns
- Improve organic search performance
- Build and test landing pages and emails
- Analyse funnels and conversion data
- Report return on advertising spend
Common employers
- E-commerce brands
- Digital agencies
- SaaS companies
- Travel and leisure
- Retailers
Pay, hours and working environment
Typical pay
£25,000 – £32,000 a year
With experience
£40,000 – £55,000 a year
Typical hours
37.5 hours
Working environment
Office or fully remote
Remote working
remote
Demand for this work
high
Pay ranges are indicative guidance drawn from advertised UK vacancies and published careers information. They are not an offer, and actual pay varies by employer, location and experience.
Skills and qualifications
Core skills
- SEO
- Paid media
- Analytics
- A/B testing
- Marketing automation
- Copywriting
Transferable skills you may already have
- Data analysis
- Budget awareness
- Attention to detail
Requirements employers ask for
- SEO
- Paid media
- Analytics
- A/B testing
- Marketing automation
- Copywriting
- No formal qualification required
Useful but not essential
- Data analysis
- Budget awareness
- Attention to detail
- Google Ads and Analytics certifications
- CIM Diploma in Professional Digital Marketing
Helpful qualifications
- Google Ads and Analytics certifications
- CIM Diploma in Professional Digital Marketing
Ways into this career
A degree is only one route. Where an apprenticeship, work-experience or qualification route exists, it is listed here alongside the academic option.
Apprenticeships and work-based routes
- Multi-Channel Marketer (Level 3)
Degree and college routes
- Related subject: Marketing
- Related subject: Business
- Related subject: Data
- Related subject: Computing
Where this career can lead
next
Digital Marketing Manager
next
Head of Growth
next
Performance Marketing Lead
The good parts and the hard parts
What people enjoy
- Strong remote availability
- Results are easy to evidence
- Freelance potential
What people find hard
- Platforms change constantly
- Directly judged on spend performance
Common questions
- Do you need a degree to become a digital marketing specialist?
- No. As well as degree routes, this career can be entered through an apprenticeship or by building experience and qualifications on the job. not_required
- How much does a digital marketing specialist earn in the UK?
- Typical advertised pay runs from £25,000 to £32,000 a year, rising towards £55,000 with experience. Figures are indicative guidance rather than an offer.
- What skills transfer into this career?
- Skills that transfer well include Data analysis, Budget awareness, Attention to detail.
Related careers
Marketing Executive
Plans and runs campaigns across email, social, web and print to bring in customers.
Communications Officer
Writes and manages the messages an organisation sends to staff, media and the public.
Brand Manager
Owns how a product or company is positioned and perceived across every customer touchpoint.
SEO Specialist
Improves how highly a website ranks in search results to bring in more organic traffic.
Paid Media Executive
Plans and runs paid advertising campaigns across search and social platforms.
Social Media Manager
Plans and posts content across social platforms to build a brand's audience and engagement.
Where this information comes from
- National Careers Service
- Institute for Apprenticeships
Last reviewed 14 September 2026.
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