CRM Administrator
Also advertised as: CRM Administrator, CRM Analyst, CRM Systems Administrator, Dynamics 365 Administrator, ICT security administrators, IT security administrator
Configures and maintains the software a business uses to manage customer relationships.
What the job involves
CRM administrators look after platforms such as Salesforce or Dynamics that sales and marketing teams rely on daily. You configure workflows, manage data quality, build reports and train users on new features. It is an accessible way into business systems work without needing to write code from scratch.
Typical responsibilities
- Configure and maintain the CRM platform
- Manage user access and data quality
- Build reports and dashboards for sales teams
- Support and train end users
- Implement workflow automation
Common employers
- Retailers
- Financial services firms
- Technology companies
- Consultancies
- Manufacturers
Pay, hours and working environment
Typical pay
£26,000 – £33,000 a year
With experience
£38,000 – £55,000 a year
Typical hours
37.5 hours
Working environment
Office or hybrid
Remote working
hybrid
Demand for this work
steady
Pay ranges are indicative guidance drawn from advertised UK vacancies and published careers information. They are not an offer, and actual pay varies by employer, location and experience.
Skills and qualifications
Core skills
- CRM platform configuration
- Data management
- Workflow automation
- Reporting
- User training
- Stakeholder communication
Transferable skills you may already have
- Sales or marketing operations experience
- Excel and data handling
- Training or coaching colleagues
Requirements employers ask for
- CRM platform configuration
- Data management
- Workflow automation
- Reporting
- User training
- Stakeholder communication
- No formal qualification required
- maintain ICT identity management
- internet governance
- quality assurance methodologies
- manage IT security compliances
- attend to ICT systems quality
- ICT network security risks
- database development tools
- solve ICT system problems
- ensure proper document management
- system backup best practice
- mobile device management
- identify ICT system weaknesses
Useful but not essential
- Sales or marketing operations experience
- Excel and data handling
- Training or coaching colleagues
- Salesforce Administrator certification
- Microsoft Dynamics 365 certification
- Level 3 Business Administrator apprenticeship
- cyber security
- web application security threats
- assess ICT knowledge
- train employees
- execute ICT audits
- lead disaster recovery exercises
- ICT infrastructure
- manage ICT virtualisation machines
Helpful qualifications
- Salesforce Administrator certification
- Microsoft Dynamics 365 certification
- Level 3 Business Administrator apprenticeship
Ways into this career
A degree is only one route. Where an apprenticeship, work-experience or qualification route exists, it is listed here alongside the academic option.
Apprenticeships and work-based routes
- Business Administrator (Level 3)
Degree and college routes
- Related subject: Business
- Related subject: IT
- Related subject: Marketing
Where this career can lead
next
Senior CRM Administrator
next
CRM Consultant
next
CRM Manager
The good parts and the hard parts
What people enjoy
- Widely used platforms mean strong job security
- Recognised certifications boost salary quickly
- No coding background required to start
What people find hard
- Constant demands from sales teams for small changes
- Platform updates require ongoing learning
Common questions
- Do you need a degree to become a crm administrator?
- No. As well as degree routes, this career can be entered through an apprenticeship or by building experience and qualifications on the job. not_required
- How much does a crm administrator earn in the UK?
- Typical advertised pay runs from £26,000 to £33,000 a year, rising towards £55,000 with experience. Figures are indicative guidance rather than an offer.
- What skills transfer into this career?
- Skills that transfer well include Sales or marketing operations experience, Excel and data handling, Training or coaching colleagues.
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Where this information comes from
- National Careers Service
- Institute for Apprenticeships
Last reviewed 16 September 2026.
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